Spotify Simple

Art Direction II

To engage and retain a new audience of experience music listeners, this Spotify campaign will use print, digital, and direct mail to encourage past generations of music lovers to give Spotify a try. Physical music with the corresponding era’s top hits will be sent as direct mail pieces to potential users. Further instruction and QR codes will direct new users to a Spotify tutorial tailored to those new to steaming services.

Key responsibilities: Research, ideation, art direction, and execution
Brand standards and logo courtesy of Spotify