Philadelphia Navy Yard

Advertising Campaign Capstone - Download pdf here

A collaboration between Klein College and the Philadelphia Navy Yard, to develop a fully integrated, measurable marketing campaign comparable, if not identical, to those executed by professional agencies. The goal of this campaign was to encourage Philadelphia’s working professionals to consider employment at the Navy Yard.

Key responsibilities: Agency logo, name, & branding, campaign art direction, slide deck development, pitching and execution
Co-directed with Audrey Kester, audreykester.com
Brief provided by Deborah Racano
Account direction by Grace Wise
Media plan by Emily Smith
Copy by Jessica Heydlauf
In collaboration with Jennifer Tran, Director of Marketing for the Philadelphia Navy Yard