National Opioid Addiction Prevention Council

Advertising Portfolio Capstone

This campaign was designed to develop a unique and compelling multi-channel experience for the fictitious National Opioid Addiction Prevention Council. The target audience includes both people who are naïve to opioid use and people who have personal experience. The objective was to activate the target audience to push back when they receive an opioid prescription and ask for non-opioid pain relief alternatives with the key idea being, “When someone pushes opioids on you, push back.”

Key responsibilities: Copy development, logo creation, ideation, research, branding, art direction & execution
Brief provided by Steve DiMeo