D&AD New Blood Awards - Temple University

Celebrate 150 Years of ‘it has to be Heinz’

The goal of this campaign was to make condiments the star of the show and facilitate and new conversation for a decades old brand, Heinz. The deliverables were to be a triplicate poster series to star in a campaign for the 150th anniversary year of Heinz.

This idea was awarded the winning concept for the 2019 Temple University D&AD New Blood Awards for Art Direction

Key responsibilities: Ideation, art direction, and execution
Brief provided by Heinz in collaboration with Paul Edward
Brand guidelines, logo, and copy provided by Heinz