Abington Jefferson Memorial Hospital Media Plan

Introduction to Media Planning - Download pDF here.

To keep up in an ever-changing healthcare landscape, the goal of this campaign was to increase the Abington brand experience by 30% among target audiences. The proposed campaign will serve over 1 million impressions in the Philadelphia DMA using a variety of media including, local marketing, public relations, social media, online marketing, out-of-home advertising, and web development.

Key responsibilities: Research, price sourcing, target market identification, media plan, budget, art direction, and execution
Logos provided by Abington Jefferson Health
Data courtesy of Nielson & Kantar
Brief provided by Jan Gera